
USBG AND THE FROZEN LEBLONS Polar Plunge Team!





Welcome to Leblon Cachaça. We created Leblon Cachaça for anyone who wants to discover this great new spirit at its best. Cachaça, the third most-consumed spirit in the world, is the key ingredient to the Caipirinha, Brazil’s national drink. Cachaça (ka-SHAH-sa) is made from fresh-pressed cane juice fermented and distilled, and can only come from Brazil. Many are proclaiming Cachaça as the ‘Next Tequila,’ with the Caipirinha (kai-pur-EEN-ya) as the new ‘Margarita.’ Muddled with fresh lime and sugar, the Caipirinha is something special - made with Leblon Cachaça, even more special.
We produce Leblon Cachaça at our distillery in Patos de Minas, in the heart of Minas Gerais, Brazil (think sugar cane fields). We combine traditional approaches with creative European winemaking techniques to create a Cachaça that is extra special. Gilles Merlet, famous master distiller from the Cognac region of France, takes Cachaça to a whole new level with his ‘French touch,’ transforming our distillery in Patos de Minas to the state-of-the-art Maison Leblon. Gilles produces small batches using alembique copper potstills, then polishes the Cachaça in XO Cognac Casks for an ultra-smooth taste. The Cachaça is then blended across batches for flavor complexity, body, and aroma.
If you are new to Cachaça, the Caipirinha, and for that matter Brazil - Bem Vindo! If you are a Cachaça connoisseur or bar chef, we invite you to taste and enjoy Leblon Cachaça - first neat, or with a twist of lime. Then we invite you to try it in a Caipirinha or one of your favorite creations. We hope you enjoy the final result. Saúde!

Team USBG AND THE FROZEN LEBLONS participated this year in the 10th Annual Chicago Polar Plunge at North Avenue Beach. The Polar Plunge event benefits The Special Olympics of Chicago and Leblon made a donation on behalf of the USBG Chicago chapter. After racing into the freezing water participants warmed up their bones with a much needed Leblon hot toddy!

Read More - The Daily Muddle
Our Founder Steve Luttmann recently appeared on Pat Croce's show, Down To Business. In this interview, Steve talks about the creation of Leblon, approaching Cachaça production like a fine wine, and the Company's focus on educating and training bartenders and cocktail consumers about Brazil's national spirit and cocktail, the Caipirinha. Luttmann talks about the importance of focusing on 'innovation' versus 'speculation' for the entrepreneur. Pat Croce's Down To Business is an excellent resource for entrepreneurs learning their way through the world of new business development.
Leblon is distilled at our own state-of-the-art distillery, Maison Leblon, in Brazil’s fertile Minas Gerais region. Our approach to Cachaça is unique: Gilles Merlet, our master distiller, approaches the fermentation, distillation, and finishing of Cachaça like a fine wine. Using techniques from his native land of France, Gilles manages every detail of the creation; from the hand-selection of the cane and his proprietary fermentation approach, to the Alambique batch-distillation and light-casking, triple-filtering, and master-blending. Gilles rests the final distillate in XO Cognac casks from France, giving Leblon an extra-special touch. As a result, Leblon Cachaça has a delicate, fruity nose, combined with an ultra smooth finish.
want to take a trip? ready for an adventure?
Naren Young and Jacob Briars take you to Rio de Janeiro to discover the Carioca scene through the eyes of two bartending extraordinaires. Directed by Francisco Aliwalas, the film explores the beaches, the bars, and the Brazilian Fruit Feiras. Learn about the culture of Cachaça and the Caipirinha, and experience what it’s like to hang-glide your entrance onto Leblon Beach - with a Caipirinha in hand.
The time is right for a dedicated cocktail show that spans the globe and teaches everyone – from novices to aficionados – how to make the perfect cocktail. Whether it’s a classic drink whose roots lie in the 18th or 19th centuries, or a modern twist on a classic theme, the Happy Hour is centered around the wonderful, intriguing and often complex world of bars and the sublime cocktails and mixed drinks that are served within their sacred confines.
Jinga (normally spelled Ginga) is the distinctive swagger that is the essence of the Brazilian spirit.
Jinga Boogie formed when Brazilian-born keyboardist Jamba got together with American percussionist Tom Armstrong to perform some improvised sets in New York. Later, Jamba and Tom started writing and producing songs that organically combined their respective cultures.
Set in the Heart of New York City, Brazil comes alive with the pursuit of love, passion and happiness, embodied in a Brazilian girl named Caipirinha.
Check out behind the scene photos and artists bios.