January 15, 2008
BRING BRAZIL HOME WITH THE LEBLON CAIPIRINHA
(New York, NY, January 15, 2008) — The beaches of Rio and the excitement of Carnaval have long been a secret of South America, but this year, LEBLON Cachaça is bringing the culture and spirit of Brazil to the U.S. with a series of regional Carnaval themed events throughout the month of February.
LEBLON Cachaça takes a look behind the masks of Carnaval to reveal the luxury and the essence of this hot, mysterious Brazilian festival.
“For so long we have known about and enjoyed cachaça in Brazil and now the U.S. can finally experience the refined spirit that’s keeping Brazilians young at heart. Our Carnaval initiative is brining LEBLON Cachaça to the masses in a fitting series of events mixing Brazilian heritage and flavors,” says Steve Luttmann, President/Founder LEBLON Cachaça. LEBLON will shatter the winter doldrums and reinvent the spirit of Brazil’s hottest nights in a series of Carnaval events in the U.S. These parties will have sizzling Samba grooves, mysterious masks, and will showcase the lavish sights and sounds of Rio. The signature drink of Brazil, the LEBLON Caipirinha, will be the centerpiece of all the festivities.
As a spirit on the rise, cachaça, a Brazilian cousin of Rum made from fresh sugar cane, has long been a prized possession of the country. The smooth, clean, award winning LEBLON Cachaça creates outstanding, complex Caipirinhas and as the national drink of Brazil, the Caipirinha displays the country's spirit perfectly. If you can’t party the night away in Rio, let the LEBLON Caiprinha take you there.
Those who can’t enjoy a local event can pick up a LEBLON Carnaval Kit to create a Carnaval party at home or anywhere! LEBLON offers tips on how to make the perfect caipirinha and a myriad of other top tips and racy recipes to help get the party started.
LEBLON is an ultra-premium cachaça (pronounced ka-SHAH-sa) produced in Minas Gerais, Brazil. The rum-like spirit, the most award-winning cachaça on the market, is made from fresh pressed Brazilian sugar cane that is then rested in cognac casks and blended to create superior complexity and taste. Cachaça is the main ingredient in the Caipirinha (pronounced kai-pur-EEN-ya), the national cocktail of Brazil. LEBLON is the leading luxury Cachaça in high-end establishments and a 2007 Double Gold Award Winner at the San Francisco World Spirits Competition and Best in Class at the Rum Experience International Tasting Competition – London. LEBLON is now available in all 50 U.S. states and CULTURAL capitals around the world such as Sao Paulo, London, Paris, and Bangkok.