April 19, 2007
Ultra Premium Cachaça’s Newest Role: Wedding Crasher!
MIAMI, FL (April 19, 2007) -- Within chic cocktail circles around the world, the LEBLON Caipirinha has quickly assumed its place as the new happening cocktail. LEBLON’s colorful, fruit-filled caipirinha bars are the new “it bar” offering hand-made, fresh cocktails at weddings and other high-end events, including trend-setting home parties, corporate event programs and hotel poolside lounges. The original Caipirinha is fresh lime teased with cane sugar, then smashed with ice and doused with the world’s finest Cachaça, LEBLON.
LEBLON is the first ultra premium brand creatively pioneering the wedding niche. The unique caipirinha stations give the classic wedding an upscale twist and create a festive focal point showcasing the versatility of the LEBLON brand. This week Ad Age gave credit to LEBLON for effectively targeting the new marketing channel.
LEBLON’s wedding and special event bars include simple recipes for those craving a refreshing, tasty cocktail. Caipirinhas such as Lychee Ginger Dream, grated ginger, lychee syrup, two ounces of LEBLON, shaken with ice or the Pomegranate Caipirinha, with pomegranate juice and LEBLON muddled with raw sugar and lime and shaken with ice are some of the cocktails that display LEBLON’s versatility. These delicious caipirinhas are perfect for summer and the bar can be tailored to any wedding with brilliant bouquets of raspberries, pineapples, mangos, kiwis and strawberries.
“We’re looking at group settings and a high-energy type of occasion to make the LEBLON introduction,” said Vice President of Sales, Kevin Martin. “We see our brand benefits as sensual, natural and togetherness. These settings allow us to showcase LEBLON’s philosophy.” Mr. Martin, and founder Steve Luttmann, are both alumni of LVMH.
ABOUT LEBLON:
LEBLON is an ultra premium white Cachaça inspired by its namesake and place of origin, LEBLON Beach in Rio de Janeiro, Brazil. The rum-like spirit, the most award-winning Cachaça on the market, is made from fresh pressed Brazilian sugar cane that is then rested in xo cognac casks and blended to create superior complexity and taste. The ultra-premium spirit was recently awarded the Double Gold Medal at the 7th Annual San Francisco World Spirits Competition. LEBLON was also named “Top Cachaça” in the competition by a judging panel of the most influential spirits industry professionals in the U.S. LEBLON is the main ingredient in the Caipirinha, the national drink of Brazil, but also acts as a refreshing and creative substitute for a variety of other cocktails made from Vodka, Tequila, and Rum. LEBLON is available at fine retailers, restaurants, bars and clubs throughout the United States, as well as the United Kingdom, France, and Ireland.